As an introduction to HiDefColor.com, I am offering free color correction services to trigger emotional responses to your print/web marketing production. Drop me a note to take advantage of this free color service and improve your marketing effectiveness. For a visual comparison: Which dish would you order?...
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I have been asked the question many times before: why does my photography/image look so flat when i convert RGB to CMYK color? Well, the answer is science. RGB is additive color theory. Red, green and blue light when combined produce white light. When red, green and blue light are turned off, there is no color therefore resulting in black. This is how your monitor and television function. CMYK is subtractive color theory. Cyan, magenta and yellow ink act as filters to...
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There is no such thing as a universal CMYK. The fact that an image is in CMYK does not mean the color will be correct for a printing press. CMYK is a ‘device dependent’ color space, meaning that the CMYK data will print differently from one CMYK device to another. Every CMYK device has it’s own color profile. Knowing which CMYK color profile to convert to from RGB is very important to the success of color quality. A CMYK printer profile is the...
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Staccato/FM screens ability to produce a larger CMYK color gamut is one of the best secrets to producing quality color on press. Conventional halftones, often referred to as AM screens (amplitude modulated), distribute ink over a grid of dots that increase in size for darker tones. Throughout the tone scale, the frequency of dots remains the same, but the size or amplitude increases. The ink and water requirements vary greatly throughout the tonal range, causing a basic...
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This VIDEO tutorial will show you settings that will ensure print-ready PDF files for faster turnaround times and no output errors in prepress. Compression settings will ensure quick upload times to HiDefColor.com. This PDF workflow will also eliminate the need to convert any of your images to CMYK. No worries, these PDF settings for press will work just fine with images already converted to CMYK. Did you find this tip helpful? Please leave a comment below… Read...
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