Posted by Rick Rys
Looking for a way to break through the clutter? Create an instant conversation? Nothing engages readers more than lenticular printing. Often thought as an expensive marketing piece, lenticular printing is now very affordable. Marketing pieces can now contain two or three different images which will flip when the card is rotated top-to-bottom. This technique is perfect for demonstrating before-and-after examples. Examples of lenticular printing effects are: flip, 3D, morph,...
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I’ve been researching QR codes for the last six months and I have come to conclusion about how they can benefit you in your marketing efforts. QR codes, short for quick response, are gaining popularity at a fast rate and that’s beneficial to all of us in the marketing business. QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. Studies show that by 2012, shipments of...
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We’ve all been talking about cross-media publishing for the last fifteen years or so. I know it’s been on my radar for a long time. Finally, there really is a great form of cross-media publishing that really is quite simple and very effective to your marketing strategies. The answer: QR Codes. QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. QR stands for ‘quick...
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How many times have you sat in those marketing meetings trying to think of a clever, unique way of creating marketing pieces? A new innovative and inexpensive printing method is digital dimensional printing. Digital dimensional printing is a raised, high gloss, spot coating that creates an additional sensory feel to your marketing pieces. This raised or 3-D effect helps your communications stand out in a crowded marketplace. Images and photographs that look like they have a...
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There’s no question soft touch ‘fiber’ paper stocks are very unique and create the sensation of feel to your design. However, they have production drawbacks with buying even cartons from paper mill and the effect of paper color when printing CMYK inks. A less expensive alternative is coating your next print project with UV Soft Touch coating. UV Soft Touch coating is applied inline in the coating unit and is not a varnish. Varnish is a form of coating but...
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