Posted by Rick Rys
We’ve all been talking about cross-media publishing for the last fifteen years or so. I know it’s been on my radar for a long time. Finally, there really is a great form of cross-media publishing that really is quite simple and very effective to your marketing strategies. The answer: QR Codes. QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. QR stands for ‘quick...
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Posted by Rick Rys
How many times have you sat in those marketing meetings trying to think of a clever, unique way of creating marketing pieces? A new innovative and inexpensive printing method is digital dimensional printing. Digital dimensional printing is a raised, high gloss, spot coating that creates an additional sensory feel to your marketing pieces. This raised or 3-D effect helps your communications stand out in a crowded marketplace. Images and photographs that look like they have a...
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Posted by Rick Rys
There’s no question soft touch ‘fiber’ paper stocks are very unique and create the sensation of feel to your design. However, they have production drawbacks with buying even cartons from paper mill and the effect of paper color when printing CMYK inks. A less expensive alternative is coating your next print project with UV Soft Touch coating. UV Soft Touch coating is applied inline in the coating unit and is not a varnish. Varnish is a form of coating but...
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Posted by Rick Rys
This VIDEO will show you how to get the most dynamic and sharpest images in your printed marketing material. This is a two-step Photoshop sharpening technique that will show you how to create the sharpest images without creating noise in smooth midtone areas of your photographs. This is one of my favorite Photoshop sharpening tips in reproducing beautiful photography on press. All images are not as sharp as they can be when converted from raw files. These days there is a...
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Posted by Rick Rys
This has to be one of the best videos I’ve ever seen. Please take a few minutes out of your day and watch this video. It’s great to see the passion people take with their jobs to produce the best color possible. Our business truly is a craft run by passionate people who genuinely care about their work. If you have an appreciation for Art, you will truly enjoy this video. What could be more important to producing great color on press than ink? Tip:...
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