Why My Color Doesn’t Match on Press, Part 1
Here are a few tips/methods to keep in mind when producing optimum color: 1. Consistent viewing conditions. The best source of light is our sun. In mid-afternoon, the sun’s light is perfectly balanced with equal parts of all colors creating a balanced light source. When viewing color proofs/press sheets inside, a 5000 Kelvin viewing box is required to communicate color effectively. Also referred to as D50 standard, it’s important that the area surrounding the...
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