As an introduction to HiDefColor.com, I am offering free color correction services to trigger emotional responses to your print/web marketing production. Drop me a note to take advantage of this free color service and improve your marketing effectiveness. For a visual comparison: Which dish would you order?...
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I have been asked the question many times before: why does my photography/image look so flat when i convert RGB to CMYK color? Well, the answer is science. RGB is additive color theory. Red, green and blue light when combined produce white light. When red, green and blue light are turned off, there is no color therefore resulting in black. This is how your monitor and television function. CMYK is subtractive color theory. Cyan, magenta and yellow ink act as filters to...
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There is no such thing as a universal CMYK. The fact that an image is in CMYK does not mean the color will be correct for a printing press. CMYK is a ‘device dependent’ color space, meaning that the CMYK data will print differently from one CMYK device to another. Every CMYK device has it’s own color profile. Knowing which CMYK color profile to convert to from RGB is very important to the success of color quality. A CMYK printer profile is the...
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HiDefColor.com is proud to be part of G7 Master Printer network! The G7 Master Printer Certification is a qualification program that identifies printing companies that have been trained to print to G7 Neutral Print Density Curves ensuring gray balance across the tonal range. The advantage to facilitating a G7 workflow guarantees print buyer expectations of the closest color match from proof to press and across other methods of printing from offset to digital to large format...
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How many times have you sat in those marketing meetings trying to think of a clever, unique way of creating marketing pieces? A new innovative and inexpensive printing method is digital dimensional printing. Digital dimensional printing is a raised, high gloss, spot coating that creates an additional sensory feel to your marketing pieces. This raised or 3-D effect helps your communications stand out in a crowded marketplace. Images and photographs that look like they have a...
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