Posted by Rick Rys
There is no such thing as a universal CMYK. The fact that an image is in CMYK does not mean the color will be correct for a printing press. CMYK is a ‘device dependent’ color space, meaning that the CMYK data will print differently from one CMYK device to another. Every CMYK device has it’s own color profile. Knowing which CMYK color profile to convert to from RGB is very important to the success of color quality. A CMYK printer profile is the...
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HiDefColor.com is proud to be part of G7 Master Printer network! The G7 Master Printer Certification is a qualification program that identifies printing companies that have been trained to print to G7 Neutral Print Density Curves ensuring gray balance across the tonal range. The advantage to facilitating a G7 workflow guarantees print buyer expectations of the closest color match from proof to press and across other methods of printing from offset to digital to large format...
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You’ve seen them everywhere: electronics stores, newspapers, Facebook pages, music promotions, real estate signs, billboards and many other locations. Those funny looking black and white squares that look like something from the future. Well, the latter is now reality. Those funny looking square barcodes are called QR codes. QR stands for ‘quick response’ and they will revolutionize how marketers convert prospects into customers. QR codes are scanned by...
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So now that you know how to make money with QR Codes, what’s next? QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. There are many options to integrate QR Codes into your next design of print collateral. When QR Codes are scanned with QR reader software (through smart phones/mobile devices) recipients are taken to custom landing pages or other call-to-action options....
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We’ve all been talking about cross-media publishing for the last fifteen years or so. I know it’s been on my radar for a long time. Finally, there really is a great form of cross-media publishing that really is quite simple and very effective to your marketing strategies. The answer: QR Codes. QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. QR stands for ‘quick...
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Is this the trend of where printing is going or gone? BTW, the iPad comes with the car. What do you think? Please leave your comments below… ...
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How many times have you sat in those marketing meetings trying to think of a clever, unique way of creating marketing pieces? A new innovative and inexpensive printing method is digital dimensional printing. Digital dimensional printing is a raised, high gloss, spot coating that creates an additional sensory feel to your marketing pieces. This raised or 3-D effect helps your communications stand out in a crowded marketplace. Images and photographs that look like they have a...
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There’s no question soft touch ‘fiber’ paper stocks are very unique and create the sensation of feel to your design. However, they have production drawbacks with buying even cartons from paper mill and the effect of paper color when printing CMYK inks. A less expensive alternative is coating your next print project with UV Soft Touch coating. UV Soft Touch coating is applied inline in the coating unit and is not a varnish. Varnish is a form of coating but...
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