Posted by Rick Rys
Have you ever wondered how you could track the effectiveness of your print collateral? Sounds nearly impossible, however, there are ways to integrate your print collateral into your company’s analytics software to track effectiveness of print collateral. Now, that’s what you wanted to hear! QR codes and PURLs (personal URLs) are great for steering traffic to your domain, but what happens from there? You want the ability to see if that new traffic is converting...
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Looking for unique business cards? You have to FEEL the soft touch UV coating that we are applying to our new business cards. People can’t keep their hands off these cards! Let’s talk about how these are produced and how to prepare files for soft touch UV coating. You will need to prepare two files for each side of the business card: one for the CMYK image and another file for the spot UV coating. The CMYK file will be the content of the image, while the spot UV...
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Yes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with. Panda and Penquin are two of the larger algorithm changes that Google has recently applied to their search results. In essence, Panda is penalizing websites that display too many advertisements ‘above the fold’ and for ‘duplicating content’ across multiple domains. The algorithm uses artificial intelligence, learned from human...
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You’re just starting to realize the power of lenticular printing, but did you know all the options you have for printing creative lenticular prints? Here are five lenticular printing effects: Lenticular effects: Flip The simplest of all animation effects, it involves an image change, or flip, from one image to the next. A lenticular flip allows up to three separate images to be combined and viewed independently when viewed at...
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Looking for a way to break through the clutter? Create an instant conversation? Nothing engages readers more than lenticular printing. Often thought as an expensive marketing piece, lenticular printing is now very affordable. Marketing pieces can now contain two or three different images which will flip when the card is rotated top-to-bottom. This technique is perfect for demonstrating before-and-after examples. Examples of lenticular printing effects are: flip, 3D, morph,...
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